Approaching the redesign
A few years later, in 2015, a few designers and I started to take a closer look at Evernote’s navigation to identify areas of confusion and opportunities for improvement.
It quickly became obvious that our navigation issues weren’t trivial and couldn’t be addressed by simply moving a few parts around. Underlying problems surfaced. User growth and engagement were stagnant. Other productivity apps were leapfrogging ahead of us, scooping up our aggravated users in the process.
We became acutely aware of how inefficient and cumbersome our app had become. Creating notes and navigating between them took longer than it should. We all use Evernote constantly in our core workflows, and even we were starting to turn to other apps for quick notes. It’s humbling to admit, but it was time.