case study / jan 2017

Reimagining Evernote on mobile

While I currently lead a small team of designers responsible for iOS and Android, Evernote for iOS has been my main focus for the past three years. The current iteration of our more-than-just-a-note-taking app allows you to capture quick notes, snap documents and photos, and retrieve all of your most important information wherever you are.

 
iOS-Cover-Image-2.png
 

Discovering current pain points

There were several pain points and here are some:

  • A pain point
  • Another pain point
  • And this one sucked

What we set out to accomplish

As a team, we decided to take our time, explore possibilities, and get feedback along the way. We couldn’t afford to rush and get this wrong.

  • Increase efficiency – Users will be able to create, find, and access their content more quickly than ever, with an improved navigational structure. We will improve discoverability and overall understanding of the core navigation, note creation, multi-tasking, search, and other common workflows.
     
  • Simplify – Users will better understand what Evernote is and how to use the product. We will simplify core concepts and reduce clutter using progressive disclosure to minimize cognitive load on new and existing users. 
     
  • Be impactful – Users will recognize the value of Evernote and become more engaged with the product. We will make meaningful and significant improvements to the core structure and the UI which will empower users to do their best work. We will regain confidence and trust from users who we have let down in the past.
 
 
 

A design-driven approach

The iOS redesign was largely driven by design. Our process involved continuous user research, testing, building and iteration.

Notes at the speed of thought

With speed and efficiency as our primary objectives, one thing we wanted to pay close attention to was “time to note,” a phrase coined by our CEO, Chris O’Neill. Users should be able to open the app and jump right into a new note, with as little friction as possible.

Modernizing the visual language

Stuff about the visual design updates.

 
 
 

press & hold

Tapping the plus button would simply (and quickly!) launch a new note. You can capture your idea first and foremost, and then add a photo or other content afterwards.

Then, to optimize for other note creation workflows — taking a photo or scanning a document, creating a reminder, or recording audio — we introduced a long press gesture for quick access. 

tab-bar.png

 

 

add color and style to your notes

Tapping the plus button would simply (and quickly!) launch a new note. You can capture your idea first and foremost, and then add a photo or other content afterwards.

 

 

01

Increase efficiency

Users will be able to create, find, and access their content more quickly than ever, with an improved navigational structure. We will improve discoverability and overall understanding of the core navigation, note creation, multi-tasking, search, and other common workflows.

 

02

Simplify

Users will better understand what Evernote is and how to use the product. We will simplify core concepts and reduce clutter using progressive disclosure to minimize cognitive load on new and existing users. 

03

be impactful

Users will recognize the value of Evernote and become more engaged with the product. We will make meaningful and significant improvements to the core structure and the UI which will empower users to do their best work. We will regain confidence and trust from users who we have let down in the past.